Conversation with Mandie Maass
On this episode of Spark Media Podcast Conversations, host Larry Roberts discusses the importance of living wholeheartedly for God with Mandy Moss. They explore the significance of building intergenerational relationships, specifically pairing spiritual mothers with spiritual daughters. The episode delves into how the lack of emphasis on the next generation in the church has led to their undervaluation. The conversation then shifts to challenges faced by podcast creators, including discoverability and fragmentation of data. The use of data analytics, particularly through Instagram Reels, to tailor content for the desired audience and make a larger impact is also discussed. The episode concludes with the importance of utilizing data to inform future content creation in the podcasting space.
Episode Summary:
- Living brave: The focus is on building community and intergenerational relationships, particularly by pairing spiritual mothers with daughters. It's about investing in the next generation.
- Reels and data analytics: Reels provides insightful data, including age and race demographics and watch time. The data helps creators to identify the impact and engagement of their content and address issues such as message meandering.
- The hosts and their podcast: The hosts started a podcast just to fill their time while stuck at home. They are interested in learning specific tools or tricks of the trade, and attending a conference has enhanced their view of the impact of Christian media, specifically podcasts.
- Discoverability and challenges: Discoverability is the biggest challenge in the podcasting space. Video is becoming more popular because discoverability is easier through its algorithm. Podcasts have multiple platforms, making it difficult to consolidate data and understand the impact of content.
- The organization and vision: The organization has a vision and mission to empower the next generation to live out their purpose bravely. The podcast is meant to encourage women and is being shared through the organization's ministry.
- Data analytics: People get a rush of adrenaline when they see their content is being watched, but it's important to analyze data behind popular content in order to inform future content creation and planning. Reels provide data analytics that can help creators understand who is watching their content.
Living brave, Joshua, Caleb, Promised Land, community, intergenerational relationships, spiritual mothers, spiritual daughters, undervalued, church, student ministries, Reels, data, impact, engagement, content improvement, high level of activity, podcast, filling time, talking to people, conference, God's calling, Christian media, discoverability, video, YouTube algorithm, audience reach, organization, next generation, tools, encouragement, rush of adrenaline, data analytics, IT background.
