Conversations with Mallory Allen

On this episode of Spark Media Podcast Conversations, Mallory Allen joins host Larry Roberts to discuss the challenges of finding a balance in social media presence. They dive into the necessity of self-promotion to reach the audience, even if the show is not about self-promotion itself. Personal podcast branding is also explored, with an emphasis on walking a fine line. Mallory and Larry explore platforms like TikTok and LinkedIn, highlighting how these platforms can provide attention regardless of the size of the following. They also discuss how these platforms have evolved to provide opportunities to deliver messages, without the need for dancing.

Mallory shares her approach to structuring and planning content, revealing that she typically records episodes a month ahead and strategically plans topics. She is currently working on a monthly devotional for moms that is 15 minutes or less, as well as interviews. Occasionally, she releases bonus episodes with fun stories. Mallory also mentions a 53% growth in numbers since November, demonstrating the evolution and growth of creators in the podcasting industry.

The conversation continues with Mallory questioning the uniqueness of a podcast where only one person talks and how to stand out from other talking heads in the same space. The importance of grabbing the audience's attention and providing actionable or challenging content is emphasized. Larry praises Mallory's intentional approach and expresses admiration for her podcast about being a mother, which she considers her zone. They also discuss the importance of genuineness in one's relationship with Christ and their social media presence, and the need to rethink approaches if it feels forced or disingenuous.

Mallory represents a ministry under Love Worth Finding, known as Faithful 31, which aims to reach a younger audience and spread the gospel. The ministry encourages mothers to grow in their faithfulness and point their children towards Christ. The name Faithful 31 is inspired by Proverbs 31:26, which speaks about speaking with truth and wisdom. Mallory shares that the ministry officially started in the middle of the pandemic in 2020.

Throughout the episode, Mallory and Larry discuss the impact of the podcasting event they are attending, providing different perspectives on familiar concepts and fostering creativity. They also touch on the importance of filling oneself up spiritually in order to pour into one's children and the pressure to conform to social media trends, particularly dance videos. They emphasize the need to be visible for the purpose of pointing others to Jesus, not for personal gain.

As the episode concludes, Mallory mentions the Billy Graham award that Love Worth Finding is winning this year for NRB, leading her coworkers to stay for the event. Mallory mentions her plans to leave in the morning, feeling tired after a busy day compared to the person she's talking to who has done around 40 things.

BIO:

Mallory Allen is a devoted mother and the host of the popular podcast "Faithful 31 Moms." Through her show, Mallory emphasizes the importance of filling one's own tank in order to overflow into the lives of their children, pointing them towards Jesus. She believes that teaching starts with personal knowledge and understanding. Mallory has found great encouragement from speakers who remind her that life is not about her, but about a higher purpose. While she may feel overwhelmed by the pressure to conform to popular social media trends, Mallory remains true to herself and her mission to inspire and uplift others through her words and encouragement. She understands the importance of being visible in today's digital age, but always keeps her focus on sharing a message that is greater than herself.

KEYWORDS:

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