Create Amazing Podcast Content in 2022Jan 04, 2022
Create Amazing Podcast Content in 2022
Let's work smarter in 2022. Several tools and techniques can help us create great content, break it into smaller pieces, and then repurpose it. We work hard to create our content, so we want to make the most of it and use it as many ways as possible.
You may be asking yourself - What is good content for a podcast?
Creating killer content begins with knowing our audience, listeners, and target market and understanding their needs. The content in your offerings, blog, social media and podcast should serve your audience and provide value.
Begin with Prayer
Since we are Christian podcasters, I believe we should always start with prayer and seek wisdom from the Lord on the direction He wants us to take. His divinely inspired ideas are always the best ideas.
Have you surrendered your podcast to the Lord this year?
Do you seek His wisdom for your content creation?
Before creating content, set aside time to pray and ask God for wisdom and clarity on the content, He wants you to create for your audience. He intimately knows each one of your listeners, and He knows exactly what they need to hear.
Create Great Content
Whether a podcast or social media post everything you produce, the content you create needs to serve your audience and add value. The purpose behind your content is to do one of three things: inspire, educate, entertain, or combine all three.
Consistently Provide Value
You want to provide value to your target audience and show up consistently. When you teach, inspire, or education you will keep your listeners coming back for more. When you know your ideal target audience their struggles and pain points, you can create resources like a book, blog, podcast episode, or social media posts as an answer to their problem.
What areas might they need clarity?
What questions might they be asking?
What are they struggling with?
You can do this in various ways through your email marketing or social media. You simply ask the question, what are you struggling with? Instagram stories are a great place to ask questions and engage with your audience.
Answer the Public
To create killer content, we begin by brainstorming content ideas that will serve your target audience. Focus on the most searched phrases for your subject matter. You can use tools like answerthepublic.com to understand what people are searching for on the internet.
Since I help podcasters, I wanted to know what people search for when it comes to podcasts. Answer the public gives you crazy amounts of data. It returned 80 questions. Some that are relevant to my niche, and others are not. However, this gives me a great idea of what people search for in podcasts. It also returned 56 preposition phrases, 40 Comparisons, and 208 Alphabetical listings, which can be downloaded in a CSV file. Or can also click on each entry, which will take to the search page results for each entry.
Brainstorm Content Ideas
Once you have a good idea of what people are searching you can move to your brainstorming phase. I learned this technique from Brendon Burchard. On a whiteboard, in a notes app, or a notebook, write out the alphabet from A to Z on a page, and brainstorm topics for each letter. You can even write out multiple ideas for each letter. Based on my above search, my list might look something like this.
A - Apple Podcasts, Android Podcasts,
B - Business Podcasts, BBC Podcasts,
C - Comedy podcasts, Christian Podcasts
Data Informs our Content Creation
Once you have brainstormed all your ideas, you can begin creating content. We can then step away from generic content creation by targeting the answers we produce to our audience's specific needs or interests. We can attract our ideal listener, client, or avatar.
Now that you have created a superb podcast episode, you want to promote it and recycle it for future use. You can repurpose content by combining smaller pieces into a more extensive work, or vice versa – break up a long-form piece of content into smaller pieces. For example, you can take the main points of your podcast episode and turn them into tweets or quote graphics. There are many ways to repurpose content.
When you create long-form content, like an hour-long podcast, a 30-minute video, books, or blog posts with over 2,000 words, you can chop them up and repurpose them. You can take this content and break it into shorter video clips in stories, audiograms, reels, blog posts, pins for Pinterest, or quote cards to be used on social media in a visual image on Facebook, Instagram, LinkedIn, or in a tweet.
Create a File of Your Best Stuff
Track what resonates with your audience on social media and recycle your best stuff. High-performing content has a much higher ROI potential than content that didn't perform well the first time around. Keep a folder with the best content to repost.
Track your insights and available stats to see what is popular. Then put those pieces of content in a best of folder and share them throughout the year. When you create a piece of content, brainstorm how you might want to use that content. Create a plan for when and how you want to use it, and file with subheadings and graphics to make it easy to retrieve. All of this helps to build brand recognition and build your platform.
Content repurposing is the process of recycling content or extending the life of a piece of content you have already published. Repurposing can take many forms. It can mean reformatting a piece of content intended for one channel into the format required by another, like taking a blog post and posting it on LinkedIn. Or take a heading from your blog post and post it in a tweet.
Map out your content recycling strategy and create a plan. You could begin with a string of popular videos from a recent event with great engagement. You could extract the audio and turn the content into a podcast or transcribe it into a series of blog posts. You can group common questions and turn them into email newsletter content, a blog post, or a series of social media posts.
One of the ways I repurpose content is by taking the video from the Spark Media conference and putting the videos into the Spark Collective training library or creating a conference course. The Spark Collective is the paid membership community that offers training, opportunities for growth, and community. I also take some of that content, strip out the audio, and use it on a podcast or audiogram.
Your posts, videos, and podcasts will be discovered with good SEO keywords and proper promotion. With recycling, content could be referred to for years to come.
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