One of the most common questions that podcasters have regarding the podcasting process is “what kind of information should my podcast description contain?” At Spark Media, we believe that the podcast description is vital to the discoverability of a host’s show. In today’s...

What is Clubhouse? 

Clubhouse is a new audio-only social media app that is quickly gaining popularity among media professionals, celebrities, ordinary people, and podcasters. The premise behind the app is that users can gather together to have candid conversations in rooms based on specific...

If you want to start a podcast, the chances are that you will have to have some form of cover art. For many podcasters, this aspect of the process can be intimidating. Some may wonder how to find the art, and others may wish to design their own. Either way, it does not have to be a difficult or...

The old adage, "You never get a second chance to make a first impression," couldn't be truer when it comes to being a podcast guest. In this role, you have the opportunity to make a great impression on your host and their listening audience. 

Over the past few months, I've had the...

Do you have a journalist, a reporter, or a podcaster whom you admire based on his or her ability to draw a compelling story out of an individual? During an interview, you, as the podcast host, should have one goal. When you interview someone, whether it is a friend, co-worker, or a seasoned...

What is a podcast review? 

A podcast review is a concise statement or paragraph written by a listener of a podcast. Podcast reviews have the purpose of informing potential listeners of the benefits of listening to the show being reviewed. Podcast reviews often highlight the reasons why the...

Businesses all across the nation are hiring creative marketing professionals to help their brands develop and gain exposure to a wide array of people within their chosen niches. Due to recent events and circumstances, many businesses have been forced to implement new marketing strategies and...

We have had numerous people ask us questions regarding the marketing and promotion of podcasts. So, we wanted to give you ten creative strategies for marketing your show on social media. These are strategies that Spark Media founder Misty Phillip has utilized to increase the visibility of her...

It is likely that at some point, you have heard the term “zone of genius.” Simply put, the zone of genius is your area of expertise. Some podcasters believe that they have to address every area of the podcasting process on their own to be successful. This belief often leads to a cycle...

If you have been around podcasting for any length of time, you have likely heard about podcast reviews. Whether you have heard the term from a seasoned host on your favorite podcast or from a friend who asked you to leave a review of their show, it is common for newer podcasters not to...

Many people dream of starting a podcast. Some of them will do so, and some will not. Often, the podcasting dream does not become a reality due to the fear of starting something new, the doubts that arise about one’s message, and the feeling that the message does not matter. Today, we want...

A common question of most podcasters is, "what is the easiest way to grow my platform, gain more listeners, and have a larger influence?" There is no magic formula for podcasting success, but there are several things that you, as the host, can do to increase your listenership and grow your...