What sets your podcast apart? It’s not just the topics you cover or the guests you bring on—it’s the stories you tell. People love stories, and stories make a huge impact on people's lives. Storytelling is a powerful tool in podcasting and media, especially when done authentically. It has the unique...

Amplify Your Community's Voice

Digital content rules, and podcasts have become a powerful medium to share stories, insights, and connect with audiences. While there are numerous podcasts covering global topics, local podcasts present a unique opportunity to focus on your community, highlight local ...

Leveraging Content to Build Authority and Unlock Speaking and Podcast Guest Opportunities

Do you want to rise above the noise to establish yourself as an authority in your niche? Whether you're a seasoned podcaster or just starting out, leveraging your content strategically can open doors to speaki...

The Art of Sustainable Podcasting: Mastering the Pace to Prevent Burnout

Embracing the Marathon, Not the Sprint

In the ever-evolving landscape of podcasting, a realm where voices are as diverse as the topics they explore, the art of sustainable podcasting has never been more crucial. A common p...

Podcasting has undeniably carved a unique space in the world of entertainment and information. What was once considered a niche medium has blossomed into a thriving industry, boasting millions of shows and episodes. While individual creativity and uniqueness remain at the core of podcasting, a ne...

New podcast hosts always ask the question, how does is my podcast doing? The average number of downloads for a podcast can vary significantly depending on the show's niche, content quality, marketing efforts, and target audience.There is no one-size-fits-all answer to this question.

Additionally, t...

You've launched your show, and people are listening. You've probably spent a big chunk of change on equipment, and all the things you need to create a great show.  You might be wondering how do I monetize my podcast? Well I am glad you asked. There are a variety ways for a podcasters to earn income ...

Amplify Your Author Brand: The Power of Podcasting for Book Marketing and Audience Expansion

In today's digital age, authors face an increasingly competitive landscape when it comes to promoting their books and engaging with readers. While traditional marketing methods still hold value, there's a p...

Podcast positioning refers to the strategic approach taken by podcast creators to establish their podcasts within a specific niche or target audience. It involves defining and highlighting the unique qualities, themes, and value propositions of a podcast to differentiate it from other podcasts in th...

It's been over a century since the advent of radio broadcasting, and it's still a powerful medium that thrives in our fast-paced digital world. But as the digital landscape continues to evolve, there's a newer medium that has been steadily gaining popularity - podcasting. There's an ongoing debat...

The Imperative Role of SEO and Generative AI in Driving Traffic to Your Podcast and Website

As we are increasingly moving towards a digital-first economy, establishing a robust online presence has become essential for businesses worldwide. Having a website is not enough anymore; you must ensure it ...

Website vs. Social Media

by Jodi Howe

We are in the business of communication. And many of us take advantage of social media platforms to communicate with our audiences. Whether it's Facebook, Instagram, Twitter, Pinterest, LinkedIn, or many other options, it is a great way to reach our audienc...